With the final quarter of the year rapidly approaching there are still opportunities for pubs and restaurants to take advantage of busy events both locally and nationally to generate extra sales. Tying activity into events can also help deliver increased attention on your venue in what may otherwise be quieter times of the year. Events can also help you to liven up the experience for customers, giving you the perfect opportunity for show off your venue. Planning in advance can ensure events run smoothly.
So, as September begins what events might you take advantage of?
There is still plenty to look forward to in sport from now until the end of the year. From the 7th to the 18th of September the Paralympics will take place in Rio. September will also see the Champions League football group stages kick off with some high profile games. Then, as September comes to an end the Ryder Cup will get underway. Can the United States wrestle the prize away from the tight grip Europe has had over the last few tournaments?
Through to the end of the year Premiership football, Formula One Racing and the ATP Tour finale in Tennis contribute to a fascinating autumn of sport.
If you are fortunate enough to be located in a university town or close to a further education college then, age restrictions permitting, making the most of the return of students in late September and early October could help to entice new faces into your venue. Drinks offers catering for students and the promise of a great burger with a beer might help to entice hungry learners.
Halloween and Bonfire Night
With fright night on the horizon it’s a good idea to start planning in advance. Likewise, with bonfire night there’s potentially a huge opportunity to make the most of the unofficial mid-points between summer and Christmas to generate a party atmosphere. A Halloween themed party complete with fancy dress might help to create extra revenue, and a well organised fireworks display could be a draw for families – keep them well fed with barbecue favourites and jacket potatoes cooked and kept warm on the barbecue.
Of course as soon as December starts we are well and truly into the Christmas season. Many of the pubs that we deal with at Cinders tell us how important the season is, and that preparation is vital to make the most of Christmas parties. We are often told that although staff are putting more hours it’s at Christmas when service levels have to be at their very best to encourage repeat custom.
There’s plenty of opportunity to keep customers coming in to your venue over the latter months of the year. The clients we speak to certainly tell us about the importance of planning for these events. Check out the equipment we have for outdoor areas, which could help you to improve customer experience, especially during the colder months